接手前店铺推广不明确,产品详情页没有优化,关联销售没有;活动报名随意,不考虑产品竞争力。
通过直通车选款测款后,在跟店铺负责人沟通后果断将直通车推广日限额提升至1000-2000-2500元,开始大力引流。直通车测试出点击率、加购收藏好的产品,集中推广费用,先做好一款。爆款做出来以后,分析店铺其他产品综合数据,利用关联、套餐优惠、推广引流等手段,不断提高店铺的成交转化率和流量引入,确保店铺交易指数处于增长状态。
直通车推广日限额提升至1000-2000-2500元大力引流后,店铺日访客爬升到1.5W,每日成交金额2W左右,店内其他产品也带动产生成交,手淘流量上涨。7月份报了一次聚划算单品两天团,5000件一天售罄,远远高出同类产品活动转化率。目前店铺日销售额保持在2W一天,月销售额70W。
Huofu tp always adheres to the principle of maximising the profits for clients, and we are confident to offer professional services with 100% concentration. That’s why we are able to bring more benefits to many e-commerce brand cooperators. Because of the outstanding performance of Huofu tp, we were awarded the honour of Excellent Enterprises in Hubei Province, and we have also been named as the honorary Council member of Hubei e-business association. The image of HuoFuTP is becoming the leading brand in the e-commerce service field.